A flash mob has been launched on the Web, in accordance with the rules of which women show how they look only when they wake up. It is called #WokeUpThisWayChallenge – “I woke up like this.” You can already find almost 900 publications by this tag on Instagram*: beauties of all ages and from different countries of the world show how they wake up.

According to the challenge, the participants in the photo should be just out of bed – without makeup, filters and styling products on their hair. If you participate, then you must pass the baton to your friends, and the other day, in this way, along the chain, the challenge reached the supermodel Cindy Crawford. She did not hesitate and accepted it quite calmly. At 52, the star was not afraid to post a photo without embellishment and published a picture taken in the morning in bed. “No filter, no make-up, no styling products (besides what was left on the hair after yesterday’s shoot – ha)”, wrote Cindy under the picture.

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The mother of the young catwalk star Kaia Gerber also nominated her friends for the challenge: iconic 1990s models Christy Turlington and Helena Christensen. According to the rules of the challenge, the nominee must post a photo that meets all the conditions, or, if he is shy or for some other reason does not want to do this, donate money to Lady Gaga’s Born This Way Foundation. The idea of ​​the challenge is to stop being ashamed of your real faces and feel great without artificial “improvers” of your appearance.

Christy Turlington
Photo: @cturlington

Helena Christensen
Photo: @helenachristensen

Neither Christie nor Helena have yet published the necessary photos in their microblogs, but perhaps they will follow the example of their colleague and do it one of these days. Although in fairness, we say that both models often show in their photo diaries how they look without makeup.


By Yara

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