GUM hosted a presentation of the collaboration between the FollowMeTo (“Follow Me”) project and the art gift gallery “Humpty Dumpty”, which featured a limited collection of T-shirts.
This event has an informational occasion. On April 1, a grandiose flash mob took place in GUM: pairs of dancers presented a dance to the visitors of the main shopping center in Moscow, in which they repeated the famous gesture of Natalia Osmann from the photos of the FollowMeTo project dedicated to travel.
Natalia’s husband is a photographer and designer of Dagestan origin Murad Haussmann became famous all over the world for this project: his main character, beloved wife Murad, always leads her husband in the pictures against the backdrop of beautiful landscapes or the most recognizable tourist places on the planet.
By the way, this project has about 4 million followers on Instagram*. All participants of the flash mob not only repeated this gesture, but also danced in the same T-shirts from the limited collection with prints that depict Murad’s photographs.
One of the ideological inspirers of the event was the founder of the gallery of art gifts and part-time husband of a famous producer who works with Andrey Zvyagintsev, Fyodor Bondarchuk and other famous directors, Valeria Rodnyanskaya.