As part of the spring BOSCOSFASHIONWEEK, a BOSCOFAMILY show took place in Smolensky Passage. Defile under the intriguing title “PAPARAZZI!” was dedicated to the main trend that quickly and unconditionally captured all the world’s catwalks – street style. The space of the Smolensky Passage has turned into a bustling street where fashion bloggers, the new trendsetters, get into the lens of photographers.
Indeed, at the Fashion Weeks in Paris, Milan and New York, editors-in-chief of glossy magazines and experts, who traditionally occupy the front rows, had to make room and give way to new stars – fashion bloggers. After all, behind them is a whole army of subscribers who are closely following the update of the feed and liking every unusual look. It was bloggers who became the authors of a new street style, which is followed by stars, models, and designers. “Street” – in the sense that fashionable residents of megacities dress like this for work, a walk or a date: convenient, comfortable, but at the same time stylish, noticeable, individual.
At the BOSCOFAMILY show in Smolensky Passage, the “behind the scenes” of fashion weeks, which is an integral part of them, were recreated. Celebrities and bloggers rush about their business, while reporters hunt them with excitement.
Street style has absorbed a lot from youth subcultures and sports. A kind of leitmotif of the show was the BOSCOSport collection, items from which are a good addition to almost any look. You can, as in the show, wear an olympic shirt under an elegant coat or a classic beige trench coat, and shorts or Bermuda shorts under a classic jacket. Not without jeans – skinny and boyfriends, unchanging T-shirts, favorite bombers, shirt dresses. Laconic sneakers and sneakers, as well as bags, bags and backpacks complemented the images. And, of course, sunglasses, without which the stars do not appear on the street even in the rain.
By the way, he spoke before the show, who said a few words about the concept of fashion shows in the light of global fashion trends and about his own style: “In everyday life, on set, at social events, I never try to adhere to any strict canons, strict rules in clothes. You can become bright, draw attention to yourself and get into the lens of a photographer, and then on the pages of a fashion magazine, by allowing yourself some hooliganism. And today’s show shows us how blurred the boundaries are today in fashion. You can combine things that absolutely, at first glance, seem different. And look incredibly stylish and beautiful at the same time.
As the guest of the show admitted the actress: “Every time I look forward to interesting, fashionable, relevant images at BOSCO shows that will inspire me to do something new. It is also important that ordinary people demonstrate them, and not “photoshopped” glamorous creations. After all, clothes, even the most luxurious, are created for people who are far from ideal. I can’t say that the street style the show is dedicated to is a new trend in fashion. It has always existed, but only now everyone realized how convenient it is..