Over the past few years, Russians have been increasingly shopping online. There are several reasons for this at once – the development of online stores was “helped” by both the pandemic and the withdrawal of a large number of clothing brands from the Russian market at once.
But then another problem arose. It is very difficult to evaluate clothes in an online format – it is easy to make a mistake with the size, not to guess the fabric, there are difficulties with trying on … As a result: the purchase becomes not a joy, but a disappointment.
And what to do? Day and night walking around shopping centers, standing in lines at fitting rooms and frantically looking for the right composition of fabric among hangers with outfits? This, of course, is also possible, but there is a better option.
In the large-scale interactive department store Shopping Live, all these problems were dealt with. The work here is based on three pillars: product, video content and professional experts. A very convenient functionality for selecting clothes was created specifically for Russian women. Buyers are purposefully looking for new authentic brands with fresh original solutions, designers are developing patterns, according to which models are sewn in European factories. The team consists of style experts who will always help you tailor the clothes you buy from Shopping Live to suit you. Models are designed so that you can be sure of a remote purchase. Thus, heavy elastic fabrics emphasize the silhouette, while elastic bands, drawstrings and other design elements of clothing models allow you to focus on the waistline. On the site, you can accurately determine your size of a particular thing thanks to a clear and simple table. The photos are enlarged so much that you can see the structure of the fabric.
Now there are about a million Russian shoppers among the clients of Shopping Live. Most of them are women who are attentive to their appearance and carefully select images. Good clothes in their understanding emphasize the dignity of the silhouette in any size and with any type of figure. And Shopping Live realizes these expectations: the company produces clothes in the widest range of sizes – from 42 to 64, and also adapts European models to the Russian market. For example, among Russian women there are more apple-shaped figures and they like fabrics with prints in the form of large flowers, while in Europe a completely different type of figure, the pear type, dominates. Therefore, prints with small floral patterns are in trend here. By the way, this fall Shopping Live will add two more brands of French and Italian styles to the plus size line.
By the way, for the first time, children’s clothing brands will be presented in the assortment of the autumn-winter season of 2022. Now customers will have a quick and convenient way to update their child’s wardrobe without leaving home.
The goal of Shopping Live is to make Russian shoppers of different ages and sizes happy by dressing them in beautiful high-quality clothes and shoes, complementing each look with the right accessories. You have to admit, they succeed!