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October 12, 2016, 03:44 pm
Unlike small grocery stores, supermarkets employ professional marketers and merchandisers whose task is to make sure that the consumer spends as much money as possible. Trade in each such large store is built very competently, taking into account the psychological characteristics of a person. Have you ever had to go out for milk and come back with two carts of goods? Learn how not to fall for the tricks of marketers, to shop rationally and economically.
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Look up and down
First of all, in the supermarket they try to sell you what is placed on the shelves at eye level. Take a closer look and you will see that there are the most popular products from famous brands. Their cost is usually an order of magnitude higher. Carefully “scan” all the shelves: from the top to the bottom. By the way, it is at the bottom that goods that are interesting to children are often placed (at the level not of yours, but of their eyes). When the desired toy or sweet is already in the hands of the child, it is more difficult to refuse the child.
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Build your shopping itinerary
Showcases with goods in most grocery stores are arranged in a certain pattern. It is designed in such a way that the consumer, going for a specific product, shows interest in goods that he was not going to buy in principle. For example, bread, dairy and meat departments are usually located at opposite ends of the hall. In order to purchase the basic products that you went to the store for, you will have to go through dozens of other attractive shelves. If you know that visiting the “extra” departments stimulates you to make unplanned purchases, plan your route in the supermarket in advance and stick to it.
Buy more meat
It is advantageous to buy meat a week in advance. The bones are useful for soup, part of the meat will go to cutlets, the rest can be fried, baked or stewed. This will provide an opportunity to save about 30% compared to buying a separate part of the meat carcass.
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Look carefully at products
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Alas, even in popular chain supermarkets, spoiled goods are not so uncommon. Instead of throwing away products (vegetables, fruits, meat, etc.), unscrupulous sellers put them on a par with fresh ones. Maybe no one will notice. If you buy a prepackaged product or a product with a limited expiration date, check well whether it can still be consumed. Products that expire in just a couple of days often get big discounts. The main thing is to be sure that in the remaining time you will really have time to eat such a product.
Since calculator
Supermarkets make the customer genuinely believe that he is spending less by buying goods in bulk – for example, under the promotion “3 for the price of 2”. However, an attractive offer does not always justify itself in practice. Calculate on the calculator whether there is a real benefit when buying several products at once. It may turn out that the same products, purchased by the piece, will cost less. Also pay attention to how much a similar unit of goods from another brand will cost.
Read more: How to learn to save money: 5 practical tips
No carts
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If you don’t plan to buy a lot, go to the trading floor with a basket instead of a cart. Psychologists say that when a person sees a large grocery basket in front of him, he subconsciously wants to fill it at least half. The larger the cart, the longer the check will be at the exit from the supermarket. According to research by American scientists, consumers who take a large cart buy an average of 40% more goods than they originally intended.
HOW TO FIGHT CHILDREN’S BUY! Psychologist’s advice (Video)
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The opinion of the editors may not coincide with the opinion of the author of the article.
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