How to choose a facial moisturizer

  • Kind
  • Application time
  • Age
  • Skin type and composition
  • Purpose
  • Peculiarities


Cream — characterized by a fairly dense texture and intense action. The best choice for women with sensitive and dry skin.

Gel — has a more liquid and delicate texture than a cream. Therefore, such a tool is absorbed faster. The gel cools the skin, which is useful in the heat. This cosmetics is used by girls with combination and oily skin.

Emulsion — has a light consistency, similar to a liquid cream. The emulsion is perfectly absorbed and is suitable for women with oily skin.

Oil — has a thick texture, rich in fatty acids, which is important for owners of very dry skin.

Serum — the consistency resembles a gel, although there are also denser options. Enhances the action of the cream, fights irritations, wrinkles, pigmentation. It is used as an additional skin care product.

Fluid — characterized by an ultra-light gel consistency, does not contain oils. It absorbs quickly into the skin and is perfect for summer. Moisturizing fluid is chosen by women with oily and combination skin.

Essence — the texture is similar to a very light gel, used as an additional tool for facial skin care.

Balms, cream gels, cream masks are less common.

Application time

Day – instantly moisturizes the skin and protects it from the negative effects of the environment, including pollution and UV rays.

Night — provides intense hydration and slows down the aging of the skin.

Day Night — a universal tool.


Most moisturizers are for girls over 18 (18+). Cosmetics for women 25+, 35+, 45+, 55+, 65+ have an anti-aging effect. These products fight wrinkles, tighten the contours of the face, restore skin elasticity and stimulate its renewal.

Skin type and composition

Many moisturizers are suitable for all skin types, but there are also special cosmetics.

For dry skin, creams and serums with a dense consistency, saturated with hyaluronic acid, glycerin, lipids, shea butter, argan oil are optimal.

For normal skin choose creams with a lighter texture, containing antioxidants, hyaluronic acid, niacinamide, chamomile essence, pomegranate extract.

For oily skin should take light gels, emulsions, fluids, which contain fruit acids, retinol, niacinamide, hyaluronic acid, lime and cucumber extracts.

For sensitive skin, you can choose products with a soothing effect. Well suited cosmetics with panthenol, aloe vera, rosehip oil, vitamin E, olive oil.

For combined skin pick up light creams without acids. The ideal option is to use two products: a cream for oily skin (T-zone) and a product for dry / normal (other areas).

For fading skin needs cosmetics that contain antioxidants, hyaluronic acid, retinol. For women over 50, thicker moisturizers are recommended.

For problematic skin optimal moisturizers containing glycolic acid, iris cytobiol, D-panthenol, sea buckthorn oil, chestnut extract.

There are several components of facial moisturizers.

  • Water-binding — attracts and retains moisture. These components include hyaluronic acid, fruit acids, glycerin, honey.
  • Occlusive — reduce moisture loss. This property has squalene, lanolin, petroleum jelly, beeswax, mineral oils.
  • Emollient — enhance the barrier function and smooth out the unevenness of the skin.


Moisturizing – saturates the skin with moisture and prevents its rapid evaporation. The main function of this cosmetics for the face.

Food — Enriches the skin with useful substances that have a beneficial effect on its condition.

Recovery — accelerates the regeneration of skin tissues, normalizes the water-fat balance.

Anti-aging — stimulates the renewal of the skin, tightens the oval of the face, fights wrinkles.

Разглаживание — evens out the skin texture.

There are also moisturizers that have an antibacterial, tonic, soothing, refreshing effect.


natural – made on the basis of raw materials of natural origin.

organic — made from raw materials grown in environmentally friendly conditions.

pharmacy — contain medicinal ingredients, help to solve skin problems. In particular, many pharmacy moisturizers do an excellent job with age spots, freckles, and redness.

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