Perfumery is an amazing and mysterious world. And a significant part of it is based only on personal feelings — ambiguous and rather subjective. It is not surprising that so many conflicting opinions have been born in this area, which we sometimes take at face value and unconditionally believe them. Let’s take a look at the most common myths in the fragrance world with MedAboutMe experts.

Myth 1: Expensive means “tasty”

Myth 1: Expensive means “tasty”

If you think that any perfume with a very impressive price tag will definitely “taste” you, you are mistaken. It’s not about the price at all, but about how much you like this or that aroma. Believe me, even the most expensive eau de toilette you may not like at all — not the notes, not the “sound”, not the stamina.

Perfumery is an area where it is better not to chase fashion. Yes, you can «try» the new fragrance of the eminent perfumer. But if you don’t like it, don’t buy it. Take what the soul lies to — regardless of the price!

Myth 2: Quality perfumes must last

How long a perfume stays on the skin says nothing about its quality. The fact is that when creating any perfume, substances with varying degrees of volatility are used. Yes, the task of a perfumer is to select the base notes in perfumes so that their fragrance “sounds” for as long as possible. Optionally, super-resistant components will be used in a particular eau de toilette — perhaps the perfumer considered these notes to be superfluous in a particular line of perfumes.

Please note that “light” and fresh aromas evaporate much faster than “heavy” ones (for example, spicy and oriental) — this is the case in the aromatic substances used. And this rule applies even to the most expensive perfumes of famous brands.

Myth 3: You can’t buy original perfumes in retail stores

Myth 3: You can't buy original perfumes in retail stores

This is a delusion of many of our compatriots. Do you think that in order to buy original branded perfumes, you will have to go to the homeland of a particular perfumer? Be sure that in large retail stores that have been present on the Russian market for decades, you will get the original! Federal retail chains will not “flirt” with this — they value their reputation, they have strict quality control for incoming products and official contracts with the manufacturer.

The cosmetic and perfume market today is full of counterfeit products. Counterfeits of perfumes are sold on the Internet (and not only) quite openly — and many, without hesitation, claim that they are selling original perfumes. Want quality and «real» flavor? Then look at the price — a well-known brand perfume cannot be cheap! Discounts, promotions — all this for «gray» merchants is nothing more than cunning tricks to attract gullible customers.

Myth 4: The aroma of testers in stores is always more intense.

This myth is most likely propagated by sellers of confiscated or simply stolen perfume bottles that are meant to be introduced to fragrances in the store. And gullible buyers are forced to believe that the perfume composition in the testers is more concentrated and persistent. In fact, not a single production practices this! The «saturation» of the perfume — what is in the package, what is in the tester — is the same!

Did the perfume from the test bottle seem more «fragrant» to you than those that are sealed in the original box? Believe me, the manufacturer does not want to deceive you! The reason may lie in external factors — the susceptibility of the perfume to light, the date of release of the perfume. Maybe the tester is more «fresh» by release date?

Myth 5: Perfume doesn’t have an expiration date.

Myth 5: Perfume doesn't have an expiration date.

Every cosmetic product has its own expiration date. It is believed that a sealed perfume bottle can stand for 3 years, and an open one should be used within a year. Therefore, do not take care of your favorite perfume for a «rainy day» — use it!

But this does not mean that exactly in a year your perfume will sharply become cloudy and begin to exude an unthinkable amber! Many use eau de toilette and longer than the prescribed period. But it is highly likely that the aroma, so familiar earlier, will now be revealed by a completely “wrong” bouquet.

In order for perfumes to “keep” their original aroma for as long as possible, store them in the right conditions — at room temperature, away from direct rays of light. The ideal place for a bottle of toilet water is a closed cabinet. Many people practice storing perfume in the refrigerator. This will not save the perfume composition — the cold is just as destructive for it as direct sunlight.

Myth 6: The fragrance will last longer if you apply it in a large amount.

But many do just that — they “pour” half of the bottle on themselves in the hope that they will be fragrant for several days. Not! The only thing you will achieve in this way is a sharp, “suffocating” smell. Just imagine what it will be like for people who, due to bad luck, will ride with you in an elevator or sit in a stuffy office at work. Is it worth it to arrange such a «torture chamber»?

In order for others to feel the trail of your spirits, 2-4 “puffs” are enough.

If you realize that you obviously went too far with the amount of perfume, take a shower. Stand for a while under streams of warm water — the aroma, by the way, will not disappear anywhere, it will just become less concentrated. But do not use shower gels — only water!

Myth 7: “Real” perfume is made only from natural ingredients.

Myth 7: “Real” perfume is made only from natural ingredients.

Long gone are the days when fragrances were created only from natural ingredients. Forget! All global brands use artificial substances in the production of perfumes — the fragrances presented on store shelves are synthesized in the laboratory. And there is nothing wrong with that — products are significantly cheaper, their shelf life increases, perfumers have the opportunity to create entire “palettes” of multifaceted aromas.

Some niche brands position their perfumes as natural products. Also, private perfumers offer the development of natural compositions. But even such a perfume cannot be called 100% natural — the composition will still include a small amount of «synthetics» (to maintain durability, to «balance» the composition).

The quality of a perfume does not even depend on the components used (“chemistry” or natural), but on how well the perfumer owns his craft and how well he can combine certain ingredients in the formula.

Myth 8: If you stop smelling perfume, then this is the “right” scent.

This myth gives rise to many mistakes when choosing perfumes. And even sales assistants in stores often «practice» this statement.

Yes, the aroma fades over time, but at least you should feel the “aftertaste” of the perfume anyway! And the fact that you don’t “hear” the aroma does not mean that it suits you perfectly. There may be several options — either specific perfumes are already very boring to you due to the fact that you use them literally every day, or the work of the nose receptors gives «failures».

It is generally accepted that high-quality perfumes should be felt by the «carrier» (however, as well as others) for at least 3 hours.

Myth 9: One fragrance lasts a lifetime

Myth 9: One fragrance lasts a lifetime

You can often hear that a real woman should «wear» only one fragrance, which will be associated only with her. But following such a rule is very boring, isn’t it?

This myth is a relic of the old days. Then the shoes were worn to holes, and the coat was passed on as a relic from generation to generation. Now it is becoming a tradition to choose a fragrance “on occasion” – this perfume for the evening, this one for the summer, this one for a morning run. Why not create your own «perfume wardrobe» — for all occasions?

Myth 10: Natural perfumes are completely safe and will never cause allergies.

There is no equal sign between the words «natural» and «safe»! Both synthetic and natural ingredients that are used by perfumers can cause allergic reactions — it depends on the characteristics of the body of a particular person. Among the ingredients in the composition of the perfume composition of perfumes, there may well be an allergen.

If you are familiar with perfume for the first time (whether natural or “synthetic”), it is better to test for allergic reactions. If a couple of hours after the «puff» on the skin there are no negative reactions in the form of itching or irritation, the perfume is completely safe for you!


Do you know what exactly does not belong to the category of myths? This is the passionate awe of many women for perfume! Yes, and men do not stand aside — at least they are very positive about the aroma of the perfume of their chosen one, because this is part of her image. And the more the world of perfumery generates conflicting opinions, the more it surprises and fascinates.

Expert comment

Valeria Nesterova, fragrance development expert

If after 5-15 minutes after using the perfume a person does not feel the perfume, then this is normal and means that the fragrance has merged with the skin. In any case, when the breeze blows, the applied aroma will be felt and give pleasure to you and others. Let occasionally, but you will still «hear» it. But it should not be such that the aroma you like is constantly felt by you — in this way your nose signals a “danger”: the aroma is not suitable. As a result, the use of such a fragrance can cause allergic reactions, a desire to “wash away” this fragrance from oneself, headaches, etc.

The normal condition of the nose is a pure perception, not «clogged» with an extraneous aroma. It will be more understandable for those who have experienced allergies to animals and plants. When an allergen is nearby, you feel it, a reaction begins. It’s the same with perfume — if you constantly feel it on yourself, a reaction occurs.

A few words about fragrances in tester bottles… In general, testers and samplers should contain exactly the same perfume as in the original packaging. It’s all bottled from one line (from one production). It is not profitable for anyone to release something separately, using several production lines. All the same. But! Previously, there were such cases in perfumery stores (especially in small, private ones) that the tester was original, and the perfume was a fake from the UAE … Therefore, such a myth appeared. The difference between the sound of the tester and the original is possible if one of them is fake.


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