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On October 9, 2019, in Moscow, in GUM, in the flagship boutique FALKE, the men’s and women’s clothing collections of the German brand were presented for the first time. The guests of the evening were Sati Casanova,
Elena Letuchaya, Polina Askeri, Ekaterina Klimova, Sasha Strizhenova, Nikita Efremov, Maria Pogrebnyak, Timur Solovyov, Konstantin Andrikopoulos, Ekaterina Vulichenko, Olga Kabo.
The event was personally visited by the owner of the brand Paul Falke and the designer of the new clothing collection Dina van Eupen. For over 120 years, the German company has been synonymous with design and high quality. Knitwear, hosiery, children’s collection and sportswear of the brand have proven themselves all over the world. This season, the brand is taking things to the next level by launching the first full-fledged casual wear collection on the market.
“Functionality is the main driving force behind the collection. The first collection of FALKE Apparel includes fashionable and practical clothes and accessories with which you can create a trendy and stylish look. Every detail combines the aesthetics of sophisticated elegance and minimalism,” says designer Dina van Eupen.
The brand remains true to its mission: to create modern clothes for modern people. The new line will feature women’s and men’s clothing. For the fall/winter collection, the team focused on simple and graceful silhouettes. At the heart of the concept – the ideas of the Bauhaus style – is a balance between form and functionality.
The brand has comfortable and comfortable clothes that look fashionable and modern. The collection features stylish silhouettes, impeccable proportions and a clever mix of natural and synthetic materials, such as classic merino and cashmere combined with silk and high-tech fabrics.
The FALKE brand reiterates its commitment to excellence in all areas: design, functionality and quality. In the women’s collection, the designer presented classic-cut sweaters and trousers made of merino wool and cashmere, cozy coats and skirts, cotton shirts, viscose culottes and cardigans. In men’s – shirts made of natural fabrics, classic sweaters, turtlenecks and trousers, wool bombers.
As part of the launch of the first Apparel collection, a capsule line was also presented, inspired by a painting by the famous American expressionist artist Mark Rothko. The quality of products is highly appreciated not only by buyers, but also by design experts: in 2010, the brand was awarded the RedDot professional award. Among the fans of the brand are tireless travelers, stubborn individualists, curious explorers, sensitive intellectuals and all those who appreciate style and quality.
The goal of the brand is to offer modern people elegant fashion based on the constant search for perfection. Conducting a thorough analysis of current trends, the brand team has been creating an impeccable product for more than 120 years. The new autumn-winter collection is a symbiosis of innovation and high-quality materials. High functionality, modern design and successful color solutions are reflected in the first Apparel clothing collection, where every detail reflects the company’s philosophy.
The brand also presents new hosiery products for autumn and winter 2019/20, inspired by the theme of mystical symbolism. The women’s collection has been replenished with tights in deep and rich colors, socks with sparkling lurex and knee-highs, which will perfectly complement feminine autumn looks.
The men’s collection includes socks with prints and hypnotic patterns, and for the winter holidays season, the company offers elegant versions of merino and silk socks from the Luxury collection. The children’s collection of the new season includes bright tights and socks with original details. Some products glow in the dark: such a special effect will not leave any child indifferent.
The creative brand Burlington, which is also owned by the company, presented socks for the most daring decisions for winter in the new season. Bright colors and fun designs with emoticons, images of vampires, bats, and other Halloween and enchanted world paraphernalia are in line with the latest trends.
The brand will also please its fans with a stylish collaboration with Barcelona-based illustrator Marcos Cabrera, who draws posters, prints and comics with zombies and various monsters. For Burlington, the artist created a bold design for men’s and women’s socks in the style of his comics. This limited collection will appear in Moscow in early October!
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